Several factors have fundamentally changed the way consumer products companies communicate with key stakeholders, including economic uncertainty, the transformation of digital and social, and the rise of emerging markets and a global consumer culture. These changes mean our strategies today may not be what companies need tomorrow to maintain their edge. So our focus is on being future-ready, continually innovating so that companies and brands always are communicating in ways that propel their performance.
At FleishmanHillard, our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients from all sectors measurably improve business outcomes. Our solutions help brands navigate and adapt to innovative new technologies. And our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth. We help connect the values of brands and organizations online with the values of their audience to create real passion, authentic exchange and what matters most — meaningful relationships.
Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The FleishmanHillard crisis management approach, or A.R.C.™ methodology, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our global team of senior crisis counselors is certified against the methodology – and equipped with all its proprietary tools – through our industry-leading training program. FleishmanHillard’s experts have handled diverse issues, including fatal workplace accidents, management-labor disputes, litigation, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism. In addition, we can help manage longer term issues and prepare for crises so that your team is ready.