News & Opinions

  • FleishmanHillard Unveils Perspectives of Thai Millennials 4.0 and the Future Beyond “Brand”

    October 22, 2018

    19 October 2018 – FleishmanHillard Thailand, the world’s leading communications and digital marketing agency, unveils its latest report on the beliefs, attitudes and social perceptions, as well as the living and consumption behavior of Thai Millennial Version 4.0. According to the report, Thai Millennials seem to different definition of success and happiness, long for some changes within the Thai society and do not attach themselves to specific brands. Money may be an essential, but happiness...

  • Thailand’s Citizen Journalists

    September 7, 2016

    As much as anywhere in the world, Thailand is filled with social media addicts—but out of necessity in Thailand’s case. Bangkok, the site of much of the political unrest of recent months, is home to one of the largest Facebook populations in the world, with 90 percent of those in the city using the channel to communicate. Its 7.5 million users place it fifth among rankings by Czech social media monitor Social Bakers. Bangkok also...

  • PR Love Volution 2016 with Sophis Kasemsahasin, Senior Vice President, Partner and General Manager FleishmanHillard Thailand

    April 29, 2016

    FleishmanHillard Thailand led by Sophis Kasemsahasin Senior Vice President, Partner and General Manager, recently attended “PR Lovevolution 2016” Seminar which has been conducted by the Bangkok University for inviting PR professionals in various industries to update information and explore the new ideas about public relations at Windsor Suites Hotel Bangkok.        “Public relations are not only the communication tool, but also the chance   to open up new opportunities. Nowadays there has been significantly changed from...

  • FleishmanHillard Strengthens Global Crisis Communications Practice in Thailand with the Expansion of FH 2020

    September 24, 2015

    BANGKOK, September 24, 2015 – FleishmanHillard Inc., the world’s most complete global communications firm, today announced the expansion of its crisis communications practice with the deployment of FH 2020, a digital media crisis management solution offered in all locations needed by clients and in the areas most effective for them. FH 2020 enables businesses to prepare, anticipate, detect and mitigate crises in real-time through a strategic combination of people, processes and technologies. The estimated number...

  • FleishmanHillard Bangkok holds media interview on “Five paradigm shifts in crisis management and a way forward to AEC competition”

    October 15, 2014

    BANGKOK, October 15, 2014 — Companies are facing the perfect tsunami when crisis hits in today’s hyper-connected, always-on social media world. When normal business is suddenly interrupted, a company can find itself unprepared and unable to rapidly gather and assess the necessary information to understand what has happened and what they should do to respond. Then a wall of intense scrutiny - from the community, media and government, questioning, rumors and speculation online, and often...